Audience Profiling

Audience Profiling

Audiences can be grouped into certain groups, based on variables in order to better aim a product at them,

• Gender
• Age
• Demographic, eg. where they live
• Profiling; which is used to identify types of consumers

Insight Social Value Groups

These groups, as suggested by the National Readership Survey (NRS), are different types of people in relation to their social value group. It shows that different people have different characteristics, and products can be aimed at them by producers of media texts to give the audience a more personalised experience. Identifying these characteristics and meeting them in a way that appeals to these social groups is an important part in the planning and production of any media text, and this will not end at my newspaper.

In terms of newspapers in general, broadsheet readers are seen to be stereotypically in the traditionalist category, being averse to risk and guided by traditional behaviours, which coincides with stereotypes about broadsheet newspapers; apprehensive to change in fear of  losing a dedicated traditionalist audience.

If I were to go ahead with my plans to create a compact newspaper, I should aim my product at 'innovators,' who seek new things and new targets, as well as 'strivers,' who like to hold onto traditional values, but show importance in image and status. This is because people seeing an audience reading my newspaper will think they were interested in local affairs taken into a new perspective by a 'swanky' new newspaper, as drummed home by any advertising I would supposedly do, including the poster I need to create.