Names

When mind-mapping names, I will need to follow the conventions of other newspapers and regional newspapers.

Papers often have one or two word titles, often giving an insight or philosophical take on the newspaper, which can be delved into in terms of connotations.
Popular tabloids 'The Sun' and 'The Star,' seem to connote the same thing and this is the idea that they are all-seeing, and look down on us. They can use their perceived 'all seeing, all knowing' nature to give an account of information from the viewpoint of someone perhaps watching on and making comment. The two papers' names also inhibit ideas about shedding light on the situation, again linking to making comment on news, which is supposedly what tabloid newspapers do.

Other interesting newspaper names include 'The Guardian,' which suggests the paper will keep you safe and/or informed, and its sister paper 'The Observer,' whose name infers the newspaper merely observes and reports, giving the audience the idea the information it distributes is valid and quality news.

Some names are indicative of a paper's political slant; 'The Independent' is a good example of this, as its connotes the newspaper doesn't hold any political bias, whereas some establishments may lean to the left or right of the political spectrum. This allows the reader to believe they are reading impartial information, unlike their stereotypes of tabloid style newspapers, something they will likely choose to avoid.
The prefix 'on Sunday' or 'Saturday' is indicative of the unconventional day in which it is published.

With regards to local newspapers, the name of the region is in the newspaper name 99% of the time, giving a clear indication as to where the newspaper is based. Some examples of this are the Cornish Guardian and the Western Morning news.

I will need to think carefully about what the name for my own newspaper will be, as first impressions are always important and conversely, people can often read too much into a name.