Poster Post and Research

I need to create a poster to advertise my newspaper for one of my auxiliary tasks. Not being too familiar with many newspaper posters myself, I am beginning to look at them online, and will begin critically analysing them. This is important because, while I want to create something new and original, I need to be able to meet the conventions set by other newspapers.

Google Chrome 48 sheet billboard

In terms of where I want my poster to be viewed, I will be aiming for billboards throughout Cornwall. I have done some research and found that to publish a poster, one needs to rent a billboard through a company, choose a size and type, and pay the fee accordingly. Outdoor Advertising UK Ltd specialise in billboard advertising, and quote a price for a standard 48 sheet billboard, which is 609x304cm, as £165-200 per week. This is not a bad price, though if I wanted to create a portrait poster I would be restricted.

4 sheet advertising for Science magazine

Another type of poster advertising is bus-stop advertising, where posters are displayed through the transparent bus shelters littered across the country. The size for this is '4 sheet,' which is much smaller than a 48 sheet billboard, at 101x152cm. This is a much better size for me, though again I am restricted, this time to a portrait size poster. Painted Poster Media, who specialise in smaller advertising, such as in telephone boxes, buses and taxis, publish bus stop posters. To have my newspaper on bus-stops in Cornwall would be ideal, because I would be targeting an audience who clearly have time to read a concise local newspaper - commuters. Painted Poster Media quotes around £120 a week for bus-stop advertising.

I have concluded that bus-stop advertising in Cornwall would be the best place to put my poster, as I can meet a potential target audience as well as being a sensible size. With this, I have restricted myself to a portrait format poster, though I do not believe this to be a problem. I have also found that Painted Poster Media would be the place I would go to publish my poster, as they seem to have an expertise in British advertising.