Advertising

An integral part of the print industry are the outside companies who choose to pay newspapers to advertise within their pages. With the cost of print not exactly at an all time low, and increased prices in living for the public meaning they have less money overall to spend on luxuries like a newspaper, especially when there are free alternatives, newspapers strive to get their prices down as far as possible. To subside themselves, valuable space is given up inside and often on the front page to give advertisers a chance to show themselves off, often for a hefty price which correlates with the size and placement of the advert.
Advertisements can be small or take up a whole page; they can be tucked away inside the newspaper or they can be displayed the front page in all their glory. The positioning of the advertisement can often be determined by the advertising companies, who will look to target a relevant audience by pitching at readers who share the common interests with the advertisement. For example, a company advertising new trainers will put their advert within the sport pages of a paper.

Advertising costs vary from newspaper to newspaper, but naturally local newspaper advertising is significantly less than to put an advert in a national paper. For a quarter page ad in local newspaper the Cornish Guardian, the cost is £144.00 according to their website, and £288.00 for half a page, both not inclusive of tax, and an extra 25% for guaranteed position and 25% for colour. These optional extras could bulk prices up to over £400 for a half-page advert, which is comparatively cheap in terms of national adverts.

In terms of my own newspaper, I can advertise free give aways inside my paper on the front page, meaning I can both use room freely and help sell my product. I will also need to create some advertisements; and I plan to do one for Bodmin College, one for a subscription to my newspaper, and another for the a rock festival.
Similarly, I will be using a free pull-out give away to lure readers into my newspaper.