Institution Information

Newspapers are just like any other media production; they are owned by several different companies and institutions who are either niche to that area or own a variety of media outlets. Some argue that media organisations can have too much influence on peoples' opinions of what they read, especially when one institution owns more than one publication.

News Corporation and News International

News International (NI) is one of the largest news companies in the UK. It is owned by the American 'News Corporation', which is founded by chief executive and media mogul Rupert Murdoch. NI is split into two main parts in terms of the paid newspaper industry. The Times Newspapers Ltd is responsible for publishing compact newspaper The Times and broadsheet paper The Sunday Times, whereas News Group Newspapers Ltd published tabloid newspaper The News of the World before its closure due to controversy over reporting techniques, and is now mainly responsible for publishing The Sun. Also under NI's control was NI Free Newspapers Limited, which published The London Paper, an evening freesheet in London, however it closed when competition from other free papers arose.

News International has been subject to intense recent scrutiny from the way journalists and editors have gained stories, mainly for the previously mentioned tabloid newspapers. With cases ongoing, and the company constantly shelling out more and more compensation money to hacking victims of both celebrities and victims of serious crime, the reputation of News International stands at an all time low. Subsequently, in fear of damaging their reputation further, Sunday newspaper The News of the World was closed in 2011, however there are wide claims that 'The Sun on Sunday' could soon be its already controversial successor.

Also in the heat of the NI debate is the subject of its owners, News Corporation, owned by Rupert Murdoch. News Corporation own so many products that they are one of the largest conglomerates in terms of entertainment in the world, with the likes of Disney and the BBC.  Murdoch's potential influence on everyday people has been frowned upon, with Murdoch being a strong and loyal supporter of the Labour Party. This has reflected in The Sun, who choose to also support the Labour party under his influence - however as he himself pointed out in front of the Culture, Media and Sport Committee last year when the hacking scandal was under an enquiry, The Sun and The News of the World are just a spit in the ocean in terms of all the companies he owns. News Corporation has assets all across the world, with some of their more famous ones being 20th Century Fox, BSkyB, MySpace, Australia's News Limited, Wall Street Journal and Dow Jones, to name but a few of hundreds.
News Corporation, NI's parent company, get a net income of about $2.7billion, making them a leading company worldwide.

Daily Mail and General Trust and Northcliffe Media

The Daily Mail and General Trust (DMGT) is a British media conglomerate, which is based in the radio, TV and newspaper industries. The newspaper branch of DMGT is Associated Newspapers, which publishes tabloid papers The Daily Mail and The Mail on Sunday, the urban newspaper Metro, and formally the London Evening Standard.
Also under the DMGT's watch is Northcliffe Media, formerly Northcliffe Newspaper Group, which deals with local and regional news across Wales and England. Closer to me, Northcliffe Media produces the Cornish Guarian, the Western Morning News, and Cornwall today. They have 18 daily publications, publishing from over 30 locations across the country.

DMGT has a net income of £185.9 million, considerably less than News Corp's income. This is due to NC's expansive international radius, and DMGT's smaller scale, focusing on local newspapers. DMGT and Northcliffe Newspaper Group might be a good institution to pitch my newspaper to, given their track record in local news.

Trinity Mirror

Trinity Mirror is a newspaper and magazine publisher based in Britain, best known for their tabloid productions The Daily Mirror, Sunday papers The Sunday Mirror and The People, as well as 240 regional newspapers.
While it is obviously good to see a company investing so much into regional news (here eg the Manchester Evening News), it can again be argued that other companies cannot compete with such a dominance in the market, perhaps making the competition unfair.

Trinity Mirror take a profit of £113.3 million, less than both DMGT and News Corporation. This is because they only really have 3 main money making newspapers, as opposed to the network of newspapers the formerly mentioned have. But, because of Trinity Mirror's track record in local news, they would be a good institution to have my newspaper published by.

Guardian Media Group

The GMG's main operations in terms of newspapers are broadsheets The Guardian and The Observer. While the Guardian Media Group's main priorities lie with The Guardian, it also had a strong ownership in regional newspapers, though this was sold in 2010 to Trinity Mirror.

The Guardian Media Group have a revenue of £225.1, more than DMGT and Trinity Mirror. However, because of their lack of loyalty to regional news, it is a good idea to not put my newspaper to GMG.

Northern & Shell

Finally, Northern & Shell, owned by businessman Richard Desmond, have a large ownership in the British printed media. It is largely tabloid based, as it consists of the daily and Sunday editions of The Express and Star; OK!, New! and Star magazines, Channel 5, as well as several adult productions, both on TV and as magazines.

Again, N&S have little regional news base, meaning that I would not publish with them.




Conclusion
I have come to the conclusion that I would publish my newspaper with DMGT and Norcliffe, because they also own newspapers local me meaning they have experience in the audience I am targeting.