Wednesday 7 December 2011

Naming

I have bounced some ideas around a focus group of my closest and most creative friends.
We have come up with:

Bodmin Bouy
C
The Cornish Insight
Onlooker
Bodmin Closet
The Pasty of Information
Moor Information
The Roast (on sunday)
The Spanner

While some of these names are frankly dreadful, I took an interest in 'C,' which has reference to the 'i' newspaper, which is compact and as an abbreviation of 'Cornwall.' Also, I like the Onlooker, because it is reminiscent of 'The Observer,' and infers it does not give a subjective account of information, but more passes it on. Similarly, The Cornish Insight connotes an 'insight' into the week's events, keeping readers in the know. This is the name everybody thought was the best, so I will go with it. I also like The Cornish Insight because it brings back memories of 'The Cornish Guardian' or The Cornish Times,' both of which are prominant newspapers in this region. Moreover, following the conventions set by these newspapers will be a clever idea, to 'fit in with the crowd' and sell newspapers.

1 comment:

  1. Good, your audience influenced you final decision this demonstrates proficient research into audience. You have also kept in mind genre conventions of the local press.

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