My Adverts

As I have already posted, local newspapers heavily rely on advertising, and because this is a common convention, I will need to conform to it in my own work. Going against my flat plans, I have decided to go with just the one advertisement on the front page, as to not annoy my target audience. This advert is an advert for a free sports section pull-out 

This advert, which is essentially a banner that runs along just underneath my masthead, is typical of your usual freebie advertisement. In essence, I needed something quick and easy to make, and this is what I came up with. Its colours and font choice alike connote a different 'side' to the newspaper, where the extra colour on the front page really jazzes it up. The gold font and ticket colour I used is appealing as gold is a desirable object, and the reader/potential reader will be more inclined to open the paper to find out the deal. The idea of 'golden tickets' could cause some excitement among people, particularly those who will naturally link it to Charlie and the Chocolate factory - which could be a good selling point for my newspaper.

This advert for subscribing to my newspaper for a year was created on top of a collage of my front page. This was again a quick but effective way of filling up some space, as well as giving readers the chance to subscribe. I have used my logo to get people more and more familiar with the sight of it as it is a new newspaper. All the front pages connote all the newspapers you could get for just £45, giving readers the impression they are getting a good deal. This is backed up with the word 'little,' which, when put in the context of a year, is quite a small amount.

Finally, a picture of two students engaging in friendly conversation outside out sixth form area is the foundation stone for my last advert. I have actually turned this to black and white in my newspaper because a) it would be cheaper to advertise in black and white, and b) it looked very imposing on the rest of the page with the colours like the red in the logo. Again, this was quick and easy to make, meaning I could spend more time editing my newspaper.